The killer feature here is that every article, podcast, video etc can be a native part of the #fediverse. The original work can go viral, not just a bunch of short posts that link to it but live on somebody else’s platform. And the work remains under control of the creator, posted on their website. That’s what should get us massive adoption by artists of all kinds. That’s the vision I hope #WordPress incorporating #ActivityPub has in mind. That’s where all development should head IMHO.